TDNF
Event Management
Summary
Objective: Develop a robust informational application for iOS and Android, providing a seamless and secure user experience for news consumption. The project focuses on brand positioning, communication strategy, and social media content integration, ensuring real-time access to news and public information. Key Deliverables:- Defined the app's purpose and identified its target audience, ensuring an effective news distribution model.
- Selected the appropriate development framework to ensure compatibility on both iOS and Android platforms.
- Creative Designs & User Experience (UX) – Developed a modern, user-friendly interface, aligned with the existing website’s structure to ensure visual consistency.
- Comprehensive Communication Strategy – Designed an interactive news delivery system, optimizing content flow and user engagement.
- Social Media Content & Management – Integrated social sharing features, allowing users to engage with and share news content across multiple platforms.
- Public Relations & Media Outreach – Ensured effective visibility of the app launch, strengthening brand trust and audience reach.
- Optimized the app’s performance and security to enhance data protection and ensure fast news updates.
- Conducted visitor research and incorporated user feedback, refining the news categorization and navigation structure.
- Successfully published the application on Google Play Store and Apple App Store with ongoing maintenance and updates.
- Enhanced user satisfaction and engagement, providing real-time access to news in an intuitive format.
- Streamlined news consumption across multiple devices, ensuring a seamless cross- platform experience.
- Strengthened brand positioning, reinforcing the Albanian Telegraphic Agency’s role as a trusted news source.
- Optimized communication strategy, ensuring faster news delivery and improved audience interaction.
- Ensured high levels of data security and app performance through rigorous testing and regular updates.
