Summary

For the Agency of Parks and Recreation (APR),
Optima Communication developed a cohesive green brand identity reflecting nature, sustainability, and public engagement.

The project included:

• Logo applications and institutional signage
• Branded promotional materials (apparel, caps, tote bags, stationery)
• Event visuals and campaign graphics
• Merchandise design aligned with environmental values

The result is a consistent and recognizable visual presence that strengthens APR’s identity and connection with the community.