Summary

Objective: Increase knowledge and awareness among public institutions, private sector stakeholders, and consumers on energy efficiency and management in housing, industry, and transport. The campaign integrates creative designs, a communication strategy, social media content management, brand positioning, public relations services, and a promotional campaign to foster sustainable energy practices and ensure broad public engagement. A comprehensive and engaging event marketing strategy will maximize impact and outreach.

Key Deliverables:

Public Information and Awareness – Distribution of educational materials and organization of events to promote energy efficiency.

Event and Training Sessions – Conducting symposiums and stakeholder meetings across 12 regions of Albania, targeting municipalities, universities, and businesses.

Campaign Strategy and planning; Creative Designs & Branding – Development of eye-catching visual materials such as brochures, banners, infographics, and digital assets to enhance campaign identity.

Social Media Content & Management – Creating and managing digital content for real-time updates, interactive storytelling, and audience interaction.

Tourism Promotion Link – Highlighting Albania’s role in sustainable energy practices as part of a responsible tourism strategy.

Sustainability Showcases – Integrating energy-efficient practices within cultural, educational, and public engagement events.