Summary

Objective:Design, develop, and build Albania’s exhibition stand for FITUR Madrid 2025, showcasing the country as a top tourism destination through the "Albania All Senses" concept. The project aims to attract international visitors, partners, and investors, fostering tourism promotion, strategic collaborations, and brand positioning. A comprehensive communication strategy, creative designs, promotional campaigns, and public relations services will be implemented to maximize visibility and engagement.

Key Deliverables:

Conceptualize, design and establish the stand for Albania, in FITUR fair premises (103.5 m2).

Develop and implement integrated communications strategy :

Tourism promotion campaign – Implementing a strategic promotional campaign to showcase Albania’s unique travel experiences and boost visitor interest.

Social media content & management – Creation and distribution of engaging social media content, ensuring real-time updates, interactive storytelling, and audience engagement.

Public relations & media outreach – Managing press releases, media interviews, and influencer collaborations to increase exposure and industry recognition.

Cultural representation – Integrating Albanian traditions, art, and music into the exhibition to offer an authentic and immersive experience.

Results:

A visually striking and immersive stand, reinforcing Albania’s image as a must-visit tourism destination.

Expanded international visibility, drawing in potential visitors, investors, and travel industry partners.

Effective tourism promotion, positioning Albania as a top cultural and adventure tourism hub.

Strong brand positioning, ensuring a consistent and engaging identity across all marketing channels.

High-quality digital and printed promotional materials, enhancing media presence and event engagement.

Successful project execution, delivered on time and within budget, supporting Albania’s tourism promotion strategy.