Summary

For the General Directorate of Industrial Property (GDIP) Optima Communication developed the visual identity and promotional concept for the project:

“Dibra – Where Tradition Meets Nature”
(Geographical Indications – Authentic Heritage)

The project aimed to promote Dibra’s geographical indications by highlighting the region’s authentic products, cultural heritage, and natural assets.

Our work included:

Creative concept development and campaign identity
Logo and visual system design
Branding applications across promotional materials
Graphic design for communication and visibility materials

The visual identity combines elements of nature, tradition, and authenticity, creating a strong and recognizable brand that reinforces the value of geographical indications as part of Albania’s cultural and economic heritage.