Summary

Objective:Deliver an innovative 3D video filming service that creates immersive virtual tours of indoor and outdoor attractions in and around Gjirokastër. This initiative enhances tourism research, education, and promotion by leveraging advanced VR technology for an interactive and engaging experience. A comprehensive communication strategy, brand positioning, and promotional campaign will ensure maximum visibility and outreach. Key Deliverables: Production of high-quality VR videos capturing historical and cultural attractions, offering an engaging digital experience. Creative Designs & Branding – Ensuring a visually immersive interface with intuitive navigation menus. Development of a virtual tour program with interactive elements, providing an accessible digital experience. Creation of historical and descriptive texts for each tourist spot, enhancing educational value. Integration of Social Media Content & Management – Promoting the virtual tour through targeted online engagement strategies. Public Relations & Media Outreach – Utilizing PR strategies to promote the project to tourism stakeholders and educational institutions. Tourism Promotion & Digital Marketing Strategy – Positioning Gjirokastër as a top cultural tourism destination through immersive storytelling. Installation and configuration of the virtual tour program on dedicated workstations, ensuring a seamless and high-quality user experience. Results: Created an immersive and interactive platform, allowing users to virtually explore destinations, enhancing educational and tourism experiences. Strengthened Gjirokastër’s brand positioning as an innovative and digitally advanced tourism hub. Opened new opportunities for digital marketing and tourism promotion, using technology-driven storytelling. Supported tourism research and improved visibility of tourist attractions through engaging virtual content.