Summary

Objective: Developing a visual identity for Tirana as the Mediterranean Capital of Culture and Dialogue, reflecting the city’s values as a center of culture, heritage, and communication. The project includes the creation of the logo, brand identity, and various graphic applications to promote this international recognition. Key Deliverables: Logo Design – A visual symbol inspired by the Clock Tower, circle, chat icon, and wave lines, representing Tirana’s tradition, dialogue, and Mediterranean connection. Brand Identity Development – Defining graphic elements, color palette, and typography to ensure a unique and cohesive image. Production and Communication Applications: Promotional Materials – Bags, folders, brochures, and other printed elements. Social Media Content – Custom designs to enhance engagement and visual communication online. Event Branding – Application of the visual identity across events and exhibitions to ensure consistency. Results: A unique and modern visual identity, reinforcing Tirana’s role as a Mediterranean hub for culture and dialogue. Successful promotion of the project, ensuring strong visual representation at events and in public communication. Consistency and professionalism across all materials, from printed assets to digital presence.