Summary

Project: Logo & Brand Identity for "Tirana – Mediterranean Capital of Culture and Dialogue" Objective: Developing a visual identity for Tirana as the Mediterranean Capital of Culture and Dialogue, reflecting the city’s values as a center of culture, heritage, and communication. The project includes the creation of the logo, brand identity, and various graphic applications to promote this international recognition. Key Deliverables:

• Logo Design – A visual symbol inspired by the Clock Tower, circle, chat icon, and wave lines, representing Tirana’s tradition, dialogue, and Mediterranean connection.
• Brand Identity Development – Defining graphic elements, color palette, and typography to ensure a unique and cohesive image.
• Production and Communication Applications:
  • Promotional Materials – Bags, folders, brochures, and other printed elements.
  • Social Media Content – Custom designs to enhance engagement and visual communication online.
  • Event Branding – Application of the visual identity across events and exhibitions to ensure consistency.

Results:

• A unique and modern visual identity, reinforcing Tirana’s role as a Mediterranean hub for culture and dialogue.
• Successful promotion of the project, ensuring strong visual representation at events and in public communication.
• Consistency and professionalism across all materials, from printed assets to digital presence.